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    Market research agency B2B International has won a major brand awareness brief from car care giant Turtle Wax across two of its key European markets.

    The study, which will be delivered by B2B International’s consumer research division Deep See, will see the team survey a total of 16,000 consumers across the UK and France to track awareness and sentiment towards the brand.

    In addition, B2B International will measure the performance of Turtle Wax-branded products in the UK –and those under its Abel Auto brand in France – against a range of competitors. The project, which will be completed over the next 12 months, will also provide detailed insights into the car care habits and buying decisions of consumers across the Chicago-headquartered company’s target demographics.

    Turtle Wax was founded as a family business in the 1930s and now sells a range of more than 1,000 products in 90 countries.

    Nick Hague, director at B2B International, said: “Turtle Wax is a true heritage brand which has been synonymous with car care for 75 years, making this a prestigious appointment for the team.

    “This comprehensive study will deliver deep insights into the attitudes and buying habits of the brand’s target customers in the UK and France which will help guide and inform its marketing activity in the future.”

    B2B International was launched as a family business in 1998 and has grown to employ a team of 120 people across 8 global offices. Headquartered in Manchester UK, the firm provides comprehensive business-to-business and consumer research services to a wide range of sectors, from traditional heavy industry through to financial and business services. It counts 600 of the world’s largest 1,500 companies among its client base.

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