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Ethnographic Research

Sometimes asking consumers what they want or how they feel about things is simply not enough: they may say one thing, but in practice will – subconsciously or otherwise – do something else.  Using ethnographic observation techniques, we can gather fascinating insights on how we all behave in our everyday lives, how we use certain products, and the habits we adopt.

Ethnographic research can illuminate our implicit traits and needs – often highlighting the unstated needs that we may be unaware of.  This can be extremely powerful in a research capacity.

Ethnographic techniques work extremely well in product research (developing a product that meets an unstated gap in the market, for example), or as an in-depth qualitative stage as part of a wider research project.

Get in touch to find out more about how ethnographic research can help you.

Looking Further. Seeing More.