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Needs Assessment

Marketing is all about satisfying people’s needs while making a profit. Yet we should never underestimate how much people’s needs can differ, meaning satisfying them may require different approaches.

Deep See makes use of exploratory techniques, delving deep into the minds of consumers to understand exactly what they want and on what basis they choose your product. In addition, our quantitative approaches allow us to measure what drives supplier choice, as well as measuring the gaps between importance and satisfaction, and between customer perceptions and your perceptions. This allows actions to be targeted exactly where they are needed.

Needs assessment studies can be conducted in their own right, or as part of a broader segmentation or customer journey mapping study. Our expert team is schooled in needs assessment studies at every point in the value chain and trained to provide the deep and accurate insights that you need when engaging with the market.

Contact us now to find out more and let us help you grow your business.

Looking Further. Seeing More.