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Product Portfolio Research

Businesses are rarely one-dimensional entities and usually have complex structures running throughout. A company may, for example, operate numerous business units, and is likely to have a wide-ranging product portfolio – in many cases a complex global product portfolio. Yet, whatever its structure, every company needs to focus its resources in order to boost profitability to the full.

At Deep See we are specialists in product portfolio research. Product portfolio research allows us to establish the areas and products that businesses should invest in (and those which should be left alone).

Our research approach and tools allow us to map your products and business units using various tried-and-tested business models (as well as the most cutting-edge ones too!). One example of such a model is the Boston Matrix, which allows us to identify areas for resource management to classify your products and business units into four groups:

 

Cash Cows

Low potential for market growth in areas where the business performs well. Long-term investment will provide funds for Stars.

Question Marks

High potential for market growth in areas where the business is behind the competition. Massive investment will possibly lead to profits, but risk needs to be accounted for when making decisions.

Dogs

Low potential for market growth in areas where the business is behind the competition. Usually not a priority, though monitoring the market for changes in growth potential could lead to strategic investment.

Stars

High potential for market growth in areas where the business performs well. Heavy investment will lead to large profits in the short and medium term.

Of course, allocating resources can be honed and targeted even more when applied with a detailed segmentation in mind. This approach can lead to maximum profitability and allows for highly targeted and refined product offerings across all your geographies, and customer types. We can help you to meet the requirements of your different customer groups, in various countries, while ensuring that investments are as low-risk and high-reward as possible.

Contact us to find out more, and let us help you grow your business.

Looking Further. Seeing More.